We believe that every child deserves the very best possible start in their life. And so, we made a commitment to provide every baby born on or after 15 August 2017 and living in Scotland with a brand new ‘Baby Box’. The Baby Box is a pioneering Scottish initiative, with the box itself being jam-packed full of all the essentials needed to help new parents welcome their bundle of joy into the world - along with a few little extra treats.
Inside each box you will find everything from baby clothes, a blanket, a bath towel and a baby wrap, to toys, bibs, a thermometer and nursing pads. All these items were chosen after an extensive insight campaign, which was dedicated to determining exactly what new parents would need in those early days.
ncG1vNJzZmivp6x7tK%2FOraOappRjvLOzjqWgr51dnrtuv8Koq6WZnpl8sb7OoKmeq6Oew6Z50pymraSRo7FwrsCbsGaan60%3D