'I have to sell beer, not sell a meme': Miller Lite eviscerates Bud Light's viral 'Dilly Dilly' camp
"I get a ton of people saying, 'Are you going to do something like Dilly Dilly?' And I'm like 'No, I have to sell beer, not sell a meme,'" Greg Butler, who oversees marketing for Miller Lite, said in an interview with AdAge.